The title

Agency of record is over. Meet the Agency of Selection.

A title you earn on proof, show on the Roost, and put in every proposal. It tells a client one thing: this agency makes brands different enough to be chosen.

Earn it with Founding 100 →

Agency of SelectionVERIFIED · FOUNDER · 2026

The new title

~~AOR~~
AOS.

For fifty years the top title was agency of record: the agency that kept the logo straight.

The job that matters now is making a brand different enough to be chosen. Agencies that earn the title show it on the Roost, in proposals and on their site, and clients start asking the question that wins the pitch.

Agency of SelectionVERIFIED · 2026

The self-test

Are you an Agency of Selection yet?

We can show a client exactly where AI picks them We sell a named, priced AI-search service We can prove a lift with receipts, not adjectives Our own agency gets Selected when buyers ask A client would struggle to replace us next pitch

0/5Five ticks and you're ready for the title. Fewer, and that's exactly what the Founding 100 is for.

How an agency earns it

Three proofs. No application form.

Proof 1 · your own agency

Your agency gets Selected

Your own Score moves out of "Rarely selected" when buyers ask AI for an agency like yours.

Proof 2 · a client lift

A client's Score goes up

At least one client shows a measured lift, with receipts from the AI answers themselves.

Proof 3 · your team

Your people are certified

Your team completes the Agency of Selection course in the Academy.

Thresholds to be confirmed before launch.

The Agency of Selection Awards

Every year, the agencies whose clients moved furthest get named. On the Roost, in the press, and in the answers.

Find agencies on the Roost ↗