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Make money · the Selection Line

Three new services. Each one sells the next.

Named, scoped and priced, so you can put it in a proposal this week. Prices are suggestions. You set your own, and you keep the difference.

Step 1 · 2 weeks · fixed fee

Selection Audit

Show a client where AI picks them, where it picks rivals, and what to fix first.

  • Moment Map and Score, in your brand
  • Head to head with up to five rivals
  • A findings session with their team
  • The ten fixes, ranked
US$2,500–5,000
Step 2 · 30 days

Selection Sprint

Fix the moments that matter most, then prove it with a re-read.

  • What the site, listings and content say, rewritten
  • Answer pages and proof, done properly
  • Before-and-after receipt
US$7,500–15,000
Step 3 · monthly

Selection Retainer

Every moment, every month, with receipts. The retainer clients don't cancel.

  • Monthly re-read and fix sprint
  • Score report in your brand
  • Share of Answer against rivals
US$3,000–10,000/mo
The money

Your seat's free from your first client. Then we pay you.

Bill each client yourself at your markup, or let them pay us and we pay you. From your second client, 25% of every plan comes back each month. Bring another agency and take 5% of all its clients, for life.

5 clients
US$9,600 a year back to you. Your seat: US$0. Your markup: on top.
What you sell

A new line of work. Priced, named and ready on day one.

We publish prices, because hiding them loses deals. Suggested client prices for the Selection Line, and what each client pays. You pay nothing for them, and you earn on every one after the first.

Step 1 · 2 weeks

Selection Audit

Their Moment Map, Score and the ten fixes that matter.

  • Every moment scored across the big AI assistants
  • Head to head with up to five rivals
  • The one gap to fix first
SuggestedUS$2,500–5,000
Step 2 · 30 days

Selection Sprint

Fix the moments that matter most, then prove it.

  • Site, listings and content rewritten
  • Answer pages and proof, done properly
  • A re-read and a before-and-after receipt
SuggestedUS$7,500–15,000
Step 3 · monthly

Selection Retainer

Every moment, every month, with receipts.

  • Monthly re-read and a new fix sprint
  • A Score report in your brand
  • Share of Answer against rivals
SuggestedUS$3,000–10,000/mo
Paid by your client

Client plans

What each client brand pays us, or you bill it on at your markup. You earn 25% from your second client.

  • Core: Score, BrandGraph, Campaigns, Tasks
  • Studios: every Studio, Engine and Tool
  • Revenue: plus CRM, attribution, market intel
Monthly or yearlyUS$200 · 800 · 2,000or US$2,000 · 8,000 · 20,000 a year
Answer pagesAI-ready websitesReviews and proofListingsContent in the client's voiceSocialAdsEarned mediaShare of Answer reports
Start with Founding 100 →Full pricing
The Selection Line Kit

Everything you need to sell it, written.

Founding agencies get the kit free. It's what we'd want if we were starting the service line tomorrow.

01Service menu3 services
02Proposal template, in your brandPitch Engine
03Agency of Selection agreementReplaces AOR
04Email scripts that open the conversation3 emails
05Your own 30-second filmFounders

The opening line that sells all three: "Want to see where AI picks you, and where it picks them?"

Get the kit with Founding 100 →See what's inside