Run every campaign from one sentence to sign-off.
A campaign starts from one sentence. The brief fills itself from the BrandGraph and the Score, and tasks, dates and sign-off appear only when the work needs them. Every brief names the moment, stage, reason, proof and next step.
Sample agency and clients. Every name and figure on screen is made up.
Campaigns in RocMode for Agencies start from one sentence: the brief fills itself from the client’s BrandGraph and Score, and tasks, dates and sign-off appear only when the work needs them.
Three things to notice on Campaigns.
Sample agency and clients. Every name and figure on screen is made up.
A client asks for a launch. One sentence becomes a brief, with the moment, stage, reason, proof and next step filled in. The timeline shows it beside every other client’s work, and a warning says who is already over capacity.
A brief in one tool, tasks in another, approvals in email.
Every client campaign in one corridor.
Three steps. A person approves the last one.
Describe the campaign in a sentence
Check the brief RocMode for Agencies drafts from the evidence
Make the work in the studios, approve, ship
Campaigns works on Answered.
Every feature in RocMode for Agencies lifts one stage of the Selection Ladder, the seven things that must hold for a buyer to choose a business.
From diagnosis to a plan the client signs.
What agencies ask about Campaigns.
Also in the product: Task desk.
Is it a project management tool?
It’s lighter. A campaign holds the brief, the work and the sign-off. Keep your PM tool for resourcing if you use one.
Can the client approve inside it?
Yes, through Approvals.
Does it brief every asset?
Yes. Each asset gets its own short brief: moment, stage, reason, proof, next step.
