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Make the work · Earned

Get clients named and believed by the sources AI trusts.

Earned finds the angles, the outlets and the review sites that shape what AI says about a client, drafts the pitch and the replies, and tracks whether being named changed the Score.

Earned Overview for a sample pool builder: the AI answer with numbered sources, a map of which sites the answer leans on, and the plays that would change it.

Sample agency and clients. Every name and figure on screen is made up.

In short

Earned helps agencies get clients named and believed by the sources AI assistants lean on, from press and reviews to listings, and tracks whether being named changed the Score.

Inside the screen

Three things to notice on Earned.

Earned Overview for a sample pool builder: the AI answer with numbered sources, a map of which sites the answer leans on, and the plays that would change it.

Sample agency and clients. Every name and figure on screen is made up.

PRThursday, 2:00pm · PR lead

Gemini’s answer to “can we get a pool by Christmas?” names two rivals. The source map shows why: a review site cites them and has no profile for the client. Claiming it and asking forty recent families for a review are approved as plays.

Before RocMode for Agencies

PR measured by coverage, and nobody knows if it did anything.

Replaces: Media lists and review tools
With Earned

PR measured by being named and believed, not clippings.

How it works

Three steps. A person approves the last one.

1

See which sources AI leans on in this market

2

Draft angles, pitches and review replies

3

Track mentions and their effect on Believed

What you get
PR that moves the Believed stage
Review and listing gaps found for you
Proof, from the next read, that coverage counted
Where it fits

Earned works on Believed.

Every feature in RocMode for Agencies lifts one stage of the Selection Ladder, the seven things that must hold for a buyer to choose a business.

The Selection LadderHow the Ladder works →
In the agency lifecycle

Every studio, on brand, every claim checked.

Questions

What agencies ask about Earned.

Also in RocMode for Agencies: Signals

Also in the product: Signals.

Does it send pitches to journalists?

It drafts them. You send.

Does it handle reviews?

It drafts replies and finds gaps in listings.

How is PR measured?

By whether the client is named and believed more at the moments that count.

Ask AI for an agency like yours. See if it says your name.