Sell the outcome, not the hours.
When output is nearly free, hours and deliverables stop being a good thing to sell. An Agency of Selection prices the outcome and the proof.
Hours and day rates→Fixed-fee products: Audit, Sprint, Retainer
Deliverables per month→Moments won per quarter, with receipts
Retainers renewed on relationship→Retainers renewed on a before-and-after
Reporting reach and activity→Reporting being chosen, and what it made
Scope creep absorbed→Change orders priced from the rate card
Media and production margin→Client plans billed on, plus 25% back
A pricing guide, by moments.
Price by the number of moments in scope and the rivals that matter, not by hours. This places each product inside the Selection Line’s published ranges. It’s a starting point: set your own.
Selection AuditUS$3,250Range US$2,500 to 5,000
Selection SprintUS$9,500Range US$7,500 to 15,000
Selection RetainerUS$4,750/moRange US$3,000 to 10,000 a month
What goes in the contract.
1Scope by momentsThe contract names the moments the work is meant to win, not a list of assets.
2A read at the start and the endBoth sides agree the baseline Score and the date of the re-read.
3What the client ownsThe facts and proof in the BrandGraph belong to the client. The method and the playbooks belong to the agency.
4No guarantees about AIYou promise the work and the measurement, never a ranking. AI answers move, and the contract says so.