Reports clients read, because they show being chosen.
Client reports show the Score, the moments that moved, Share of Answer against named rivals, and what the work did, in your brand, every month.
Sample agency and clients. Every name and figure on screen is made up.
Client reports in RocMode for Agencies show each client their Score, the moments that moved and what the work did, in the agency’s brand, with every number traced to a read.
Three things to notice on Client reports.
Sample agency and clients. Every name and figure on screen is made up.
October reports: one sent, three ready for review, one waiting on data. Each card already has the Score, the win, the gap and the campaign. The account director adds the story and sends.
Reports full of reach and clicks that protect the account but prove nothing.
Reports clients read, because they show being chosen.
Three steps. A person approves the last one.
The month’s work and the Score re-read
RocMode for Agencies drafts the report with receipts
You add the story and send it
Client reports works on Kept.
Every feature in RocMode for Agencies lifts one stage of the Selection Ladder, the seven things that must hold for a buyer to choose a business.
Show the client they got picked more, in your brand.
What agencies ask about Client reports.
Also in the product: Proof of value.
Whose brand is on it?
Yours.
Does it show rivals?
Yes: how often each one is picked at the same moments.
Can it go to the client’s board?
That’s what it’s written for.
