Show the client what your work was worth.
Proof of value ties each piece of work to the moments it moved and the enquiries traced back to them, so the renewal is about results.
Sample agency and clients. Every name and figure on screen is made up.
Proof of value pins every piece of shipped work to the client’s Score line on the day it went live, so the next read shows what moved, receipt by receipt.
Three things to notice on Proof of value.
Sample agency and clients. Every name and figure on screen is made up.
The renewal meeting opens with one chart. Store pages, Google fixes and water-test FAQs are pinned on the line where they shipped. A model update is shaded and never counted. The client sees what the work moved.
The renewal meeting is a debate about effort.
Renewals about results, not effort.
Three steps. A person approves the last one.
Every shipped piece is tied to its moment
RocMode for Agencies tracks what moved after it shipped
A value receipt is ready for the renewal
Proof of value works on Kept.
Every feature in RocMode for Agencies lifts one stage of the Selection Ladder, the seven things that must hold for a buyer to choose a business.
Show the client they got picked more, in your brand.
What agencies ask about Proof of value.
Also in the product: Client reports.
Is it attribution?
It’s evidence: which moments moved after which work, with the sources.
Does it claim revenue?
Only where the client’s data shows it.
When should we use it?
Before every renewal and every scope review.
