Know · ends in the client’s grid
Map a client’s buyers and moments
Every page, piece and score inherits the map. A brainstormed map is precisely wrong.
The steps.
- Fill the buying roles for the category, and add the AI assistant.
- Lay out the journey steps and the buying modes.
- Let RocMode for Agencies fill each moment with its pain, gain, job, objection and top question.
- Change anything that’s wrong; your changes are kept.
- Flag hypotheses. No budget follows them until an interview confirms them.
What good looks like
Every moment has a reason and a source.
The mistake people make
Leaving out the person who can block the deal.