Found
The Launch Read
Run it when: a new site, product or campaign is about to launch.
A launch that lands on pages that don’t answer, or makes claims with no outside voice, uses up the buyers it reaches. Reading before and after turns a launch into evidence.
The signal
A launch date in the next six weeks.
What the client seesThe launch’s effect on being chosen.
The re-readFour to eight weeks after launch, then the next quarter.
The play, step by step.
It starts with a Score read and ends with a re-read.
- Read the moments the launch should move, before it ships, with the sample frozen.
- Run the readiness gate: a page that answers each moment, the questions the scan will check, every claim with its voice.
- Fix the gaps. A week late with a landing page beats on time without one.
- Launch, and log what shipped and when.
- Re-read the same moments, unchanged, and record predicted against measured.
The playbooks it needs
The how-tos inside it
The trap
Changing the questions after launch. A reworded question starts a new baseline.