Make · ends in a first draft on brand
Brief a studio from the BrandGraph
A draft from the BrandGraph starts on brand; a draft from a blank page starts generic.
The steps.
- Open the client and pick the studio.
- Name the moment, the rung and the question the piece must answer.
- Let the studio draft from the brief and the BrandGraph.
- Do the craft: the headline, the idea, the design.
- Send it to Pre-flight.
What good looks like
The draft saves the legwork; the finish is clearly yours.
The mistake people make
Shipping the draft.