Know · ends in a reviewed BrandGraph
Build a client’s BrandGraph in a day
Every studio reads it. A wrong fact here is a wrong fact everywhere.
The steps.
- Point it at the client’s website and drop in their documents.
- Let it pull out the facts, each with its source.
- Review claims by state: sourced, signed, bound, removed.
- Ask the client’s moment owner to sign what’s true.
- Note what proof is missing. That’s the evidence editor’s list.
What good looks like
Nothing in it that can’t be traced to a source.
The mistake people make
Accepting “leading” or “award-winning” because the old site said so.