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Run · ends in margin per client

Know which clients make money

You shouldn’t find out a retainer lost money at year end.

The steps.

  1. Connect the team and their rates.
  2. See margin by client and by person.
  3. Find the retainers being overserviced.
  4. Re-scope or re-price early, with a change order.
  5. Check again each month.

What good looks like

No surprises at year end.

The mistake people make

Absorbing scope creep as goodwill.

Plays that use it

Ask AI for an agency like yours. See if it says your name.