Run · ends in a new org chart
Move a team from channels to pods
Clients are won and lost at moments, not in channels.
The steps.
- Group clients into clusters of similar size or sector.
- Give each cluster a pod: a selection lead, a difference strategist, a moment producer and the craft leads they need.
- Share the evidence editor and the Roc operator across pods.
- Run every pod on the same loop and the same screens.
- Move one cluster first, then the rest.
What good looks like
A client can move pods and nothing is lost.
The mistake people make
Renaming departments and calling them pods.