Know · ends in a positioning entry with sources
Write the difference, with its evidence
In a sea of sameness, the provable difference is the only thing AI can tell apart.
The steps.
- Read the moments where the client loses, and to whom.
- List what’s true and provable that the rival can’t say.
- Write the reason to be chosen as one sentence, every part tracing to a signed claim.
- Test it: could a buyer repeat it, and would the rival say it too?
- Write it into the BrandGraph with its evidence.
What good looks like
Short enough to repeat; impossible for a rival to copy.
The mistake people make
A sentence any firm in the category could sign.