Prove · ends in a client report
Write a quarterly report the board reads
Boards read money and choices, not reach.
The steps.
- Start from the re-read and the receipts.
- Lead with the moments that moved and what they’re worth.
- Show share of answer against the named rivals.
- Name next quarter’s three fixes and what they should move.
- Add the story in your words, and send it.
What good looks like
The finance director forwards it.
The mistake people make
A dashboard of reach and clicks.