Kept
The Renewal Receipt
Run it when: a client’s renewal is 60 days out.
Renewals argued on effort are debates. Renewals argued on a before-and-after are decisions.
The signal
The renewal date, from the contract.
What the client seesWhat moved, and what it was worth.
The re-readThis play is the re-read.
The play, step by step.
It starts with a Score read and ends with a re-read.
- Re-read the moments the work was scoped to win, on the unchanged sample.
- Assemble every receipt: what shipped, which moments moved, by how much, with ranges.
- Be honest about what didn’t move, and why.
- Propose next quarter’s moments, from the new lowest broken rung.
- Price it from the Selection Line and the rate card, not from hours.
The playbooks it needs
The how-tos inside it
The trap
Hiding the miss. A fix that did nothing, recorded, is what makes the next prediction credible.