Make · ends in a Pre-flight pass
Check every claim before it ships
A client spotting a wrong claim after it’s live costs more than the work earned.
The steps.
- Any studio sends its draft to Pre-flight.
- It flags claims without proof, figures without sources and off-brand lines.
- Fix or remove each one.
- Pass it, and send it for approval.
- If a claim keeps failing, it’s a gap in the BrandGraph, not the copy.
What good looks like
Every figure carries its source in the same sentence.
The mistake people make
Overriding a flag because the client “knows it’s true”.