The First 90 Days.
An existing agency becomes an Agency of Selection in four phases: its own brand first, then existing clients, then new ones. Each phase ends at a gate it can show. Tick things off as you go; this page remembers, on this device.
0 of 16done
Days 1 to 14
Your own agency first
GateYou can say, with evidence, why a client should choose you.
Days 15 to 30
First Audits
GateOne Audit presented and one prospect meeting booked.
Days 31 to 60
First Sprint and the first pod
GateA Sprint in flight and a paying client on a plan.
The agency’s own Score is read again on day 90, so it ends the quarter with its own before-and-after.